Grow Revenues in Chiropractic Clinic With Point of Service Sales of Retail Products

In 2006, two out of three chiropractors increased billings (67%), while almost ninety percent (88.3%) of chiropractors sold retail products to patients. At an average $28.5 collections per patient visit (PVA), retail product sales to patients remains a major revenue source. But for junior practitioners with a humble patient growth record, point of service sales is the fastest way to increase practice revenue.

An added benefit of such sales is improved patient relationship. By offering your patients quality products that enrich their lives outside of your office, you demonstrate your care. Your patients are reminded of you – and of your care about them – every time they use the products you sell them. Better patient loyalty means lower attrition, frequent referrals and, eventually, improved profits.

Stick to familiar products. Offer products you use during your treatments. Offer items like topical analgesics, hot and cold packs, orthopedic pillows and supports, water-based pillows, herbal packs, massage tools, lotions, oils, butters, scrubs, aromatherapy, etc., which can be used in your office to benefit your patients daily.

Maintain exclusivity. Choose products not available in retail stores. Patients feel special if you offer products they can not find in mass retail markets.

Display. Set up retail displays in both waiting room area and the treatment room. Make sure the patients can feel, touch, sample, read about the benefits of the products, and ask you questions, giving you an opportunity to talk about their benefits.

Manage accounting. Best billing systems manage both healthcare claims and point of service sales records uniformly, without imposing extra complexities on practice management. The challenge is to process healthcare claims with insurance companies while leaving point of sales records aside and still produce correct sales and balance reports for each patient.

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4 Reasons Why Your Retail Business Needs a Mobile App

Mobile epidemic is spreading. Nowadays, there are more than 2 billion active smartphone users all over the world. And all these people choose a smartphone as the most convenient device for the majority of their daily tasks. The possibilities of this market are unlimited, and if you still haven’t done anything to use them, it’s high time for you. In this article, we’ll explore why a website is not an option anymore for online retail business, what benefits you will get if you create an appealing retail mobile app and what functionality you’ll need to include there.

Your site isn’t enough

Ask yourself what device you use more. Is it a PC or a phone? I’m sure that it’s a smartphone. Now, ask yourself what is easier to work with a mobile app or a website via a mobile browser? I think that the answer is obvious. And we are not the only people who have noticed the difference. Here are some statistical facts taken from PR Newswire portal to prove my point:

  • Mobile app users browse 280% more items compared to websites on mobile devices.
  • Mobile apps have 90% higher rate of goods added to basket compared to mobile websites.
  • Mobile websites in the retail sphere have more than 100% less conversion rate if compared to mobile apps.

The numbers clearly show that the mobile apps work much better in such areas as customers’ engagement and profits increasing. And one more thing for you to consider, the portal Flurry analytics has calculated that modern mobile users spend about 90% of time working with apps and only 10% on browsing.

You see the statistics and have to make conclusions because your competitors do. Every day we get thousands of retail mobile apps and there are several reasons why business holders create them.

Benefits for business

All these phrases like “business improvement” and “profit increase” sounds very hazy. Let’s talk about real advantages which you’ll get after your retail app release:

Sales boost. It was calculated that more than 85% of users who installed a retail app use it regularly. Almost 55% percent of these people have made a purchase via the app last month.

Very promising statistics, right! Besides, with the help of discounts, special offers and a loyalty program for mobile shoppers, you can easily break these records. For instance, Alibaba, an online retail app famous for its discounts, has got the highest profit from mobile users – almost $25 per a user a month!

Extinguish competitors. This business if taught and the race is very intensive. Did you know that 60% of all interviewed business holders in the retail sphere confirmed that they are ready to start their own app development or they have already released one? Modern apps are very easy to use, they have much more intuitive interface than mobile websites do and %45 off people who took part in AYTM survey claimed that they prefer doing shopping via a mobile app rather than a website. Sounds like a lot of people, right? Don’t give these customers a chance to choose another app. Contact a mobile app development company and release your product faster than your competitors!

Build brand loyalty. Brand recognition and loyalty is a huge plus for your company. Many businesses are trying to build their marketing campaigns in a way to increase their brand popularity. That’s one of the main reasons for many business holders to create their own mobile app.

In-store experience improvement. It was calculated that more than 50% of customers can use both a mobile app and physical store shopping. Which means that these notions aren’t mutually exclusive. Moreover, one can help another. In such a manner, you can improve your in-store experience with the help of a mobile app.

For instance, with a barcode scanner app, your customers can get more information about a product and its peculiarities without pinging a staff member. As well as that, your customers can pre-order goods and pick them up whenever they like.

MVP feature list

Still, there are some features which are an absolute must in your retail mobile app. Here they are:

Convenient catalogue. It has to be really well-organized and structured catalogue to help users save their time and nerves. Here’s a tip for you, use only high-quality goods photos and keep your catalogue up-to-date. Nothing drives customers crazy as an item which you can see in the app but can’t buy because there are none.

A lot of filters. Customers are very demanding nowadays that is why it would be useful to add additional filters to the usual ones, like size, colour and so on.

Convenient payments. Add several payment options. Not all people use only Visa or MasterCard. Different options give a user right to choose. It would be also great if you add total cost feature to your shopping cart, so a user can see whether he has enough money or it’s necessary to exclude one or a few items.

The information we’ve listed above should become a guide for you if you want to make your retail business prosperous. The modern era demands only modern technologies and approaches. Don’t waste your time and give your customers a chance to shop with comfort!

Barcode Scanners at Work in a Retail System

If you dwell little deeper into the countless beeps that exist at a busy point of sale, you might be left wondering what exactly goes behind every single beep to get the desired outcome in a pre-defined manner.

In order to use a barcode or to avail the benefits of the barcode being present on a product, the very first requirement is of a Barcode Scanner.

What is a Barcode Scanner?

Barcode Scanner, also known as Barcode Reader, is an input device which is used to capture and retrieve information about the product which is being scanned. This helps in automation of the process thereby increasing the speed, accuracy, and efficiency of the business process.

Barcode Scanners may be hand-held, hands-free, fixed mount, or portable data terminals. Another way of categorization can be into image scanners and laser scanners. But they utilize a connection with a computer through a serial port, a keyboard port and a wedge, which is an infrared device. Some major brands in the field of POS automation are Nexa, Epson, Zebra etc.

How does it work?

A Barcode Scanner uses a beam of light which falls on the barcode printed on the product. When this beam of light is deflected from the product, it is measured on the basis of the fact that the dark bars on the barcode reflect less light in comparison to the light spaces between the dark bars. The scanner, then, converts the light energy into electrical energy. This is further converted by the decoder in the form of data as output. This final output is then displayed on the computer screen.

This barcode scanning involves scanning of a particular barcode and then searching through the database of hundreds and thousands of products to match it with the exact one and display relevant details of that product.

Precautions in choosing a Barcode Scanner

Every business has its unique requirements and hence the features and functionality while choosing the automation tools make a difference in the way they alter the environment. While choosing a scanner, it is very important to understand your type of usage, whether it requires indoor scanning at a particular point or it requires scanning products outdoor or both ways. Further, there are different types of bar code symbols which are into existence. Between the standard 1D and 2D symbols used in barcoding, different scanners have different decoding capabilities. The right one depends upon the requirements of your business.

If the environment is exposed to extreme heat, dust, chemicals, debris or moisture, then it is essential to select a scanner which is highly durable and rugged. In case of mobility is one important characteristic, then a wireless scanner is the best choice with which the staff can navigate across the entire premises towards accomplishing the objective of barcode scanner.

By choosing the right barcode scanner for your business, the whole purpose of using barcodes and implementing standardization of business process comes at work. With the barcode scanners beeping at your point of sale, you can be at ease whilst handling larger volumes.