Grow Revenues in Chiropractic Clinic With Point of Service Sales of Retail Products

In 2006, two out of three chiropractors increased billings (67%), while almost ninety percent (88.3%) of chiropractors sold retail products to patients. At an average $28.5 collections per patient visit (PVA), retail product sales to patients remains a major revenue source. But for junior practitioners with a humble patient growth record, point of service sales is the fastest way to increase practice revenue.

An added benefit of such sales is improved patient relationship. By offering your patients quality products that enrich their lives outside of your office, you demonstrate your care. Your patients are reminded of you – and of your care about them – every time they use the products you sell them. Better patient loyalty means lower attrition, frequent referrals and, eventually, improved profits.

Stick to familiar products. Offer products you use during your treatments. Offer items like topical analgesics, hot and cold packs, orthopedic pillows and supports, water-based pillows, herbal packs, massage tools, lotions, oils, butters, scrubs, aromatherapy, etc., which can be used in your office to benefit your patients daily.

Maintain exclusivity. Choose products not available in retail stores. Patients feel special if you offer products they can not find in mass retail markets.

Display. Set up retail displays in both waiting room area and the treatment room. Make sure the patients can feel, touch, sample, read about the benefits of the products, and ask you questions, giving you an opportunity to talk about their benefits.

Manage accounting. Best billing systems manage both healthcare claims and point of service sales records uniformly, without imposing extra complexities on practice management. The challenge is to process healthcare claims with insurance companies while leaving point of sales records aside and still produce correct sales and balance reports for each patient.

Grow Your Retail Business With Implementation of Mobile Technology

The global retail industry is progressing fast while undergoing a series of transformations. However, having a mobile app for the retail operations is still pointless for many etailers and store retailers. However, the scenario has become quite different now. Operating a retail business without mobile app will lead entrepreneurs to face many difficulties in exploring the newer opportunities in terms of wider customer connect.

Importance of Mobile Apps in Retail Industry

Mobile technology has become an inherent part of human lives. Thus, having a retail mobile app will greatly help businesses to offer easy access to product and store information to the customers. The retail owners must start thinking about connecting customers by deploying the mobile technology. Customers will prefer buying products from your store when they will find:

  • Relevant product information which, are easy-to-access from their smartphones.
  • Easy and quick product availability status.
  • Estimated date of delivery of the product.
  • Smartphone compatible payment modes like Apple Pay and PayPal.

Having these facts in mind, a retail mobile app will greatly help customers to stay ahead in the competition and maximise revenue to a huge extent.

Following here are some of the paramount benefits of building a mobile app for retail businesses.

Mobile Coupons for Greater Customer Acquisition

While considering this connected and fast-paced world, we can find almost every product everywhere. Thus, the quest lies that how to drive customers walk into your retail store? The traditional advertising methods like sign boards or television are expensive indeed. On the contrary, you can easily reach a huge cluster of audience by promoting unique selling points and in-store discounts via a mobile app or website. The customers can redeem these mobile coupons at the point of check-out counter.

Personalised Service with Geo-based Technology

Geo-based Technology helps retailers to track location of the customers and figure what they have been actually looking for. Collecting this significant information will allow them to send push notifications to customers along with custom discount coupons. Implementing geo-based technology will help entrepreneurs to track the existing customers near to their physical stores and drive them to make repeat purchases.

Streamlined checkout process

Mobile technology works as a growth booster and helps retailers to build long-lasting relationship with customers. With the upsurge of eCommerce, the retail industry faced serious losses as because online shopping offers greater convenience to buyers. Visiting a physical retail store and standing in long queues to make payments is certainly quite tiresome. On the contrary, online shopping allows customers to buy by just making a few clicks. Considering this loophole, retailers implemented the mobile technology and introduced the mobile credit card readers and ‘Scan & Go’ payment apps for dispersing the queues.

Considering the aforesaid advantages of implementing mobile technology into retail business, etailers must build a mobile app for making the entire shopping experience more convenient and more fast.